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Visual Web Optimizer

Optimizely is perhaps the tool best suited for “pros” in the industry and large-scale organizations. At its highest-level, it is very valuable to companies. The price and sheer scale of the tool might put some companies off, though. If you are on the market for a different tool, one that has many of the same capabilities but is less expensive, then Visual Web Optimizer (VWO) is the way to go. It has many of the same functionalities as Optimizely, including:

  • Simple point and click editing
  • Insightful reporting
  • Personalization
  • Heatmaps
  • And 3rd-party integration

VWO is unique in that it also gives you access to its Idea Factory, a directory of valuable A/B testing information assembled by its in-house team of experts. You can learn split testing best practices, be inspired by testing ideas, and get feedback from users on different aspects of your A/B testing game. You can even analyze your landing pages to see how in-line they are with the company’s best practices.

Visual Web Optimizer Pricing

The main reason that many choose VWO over Optimizely, though, is that it is the more affordable option. With basic plans starting at $49 a month for 10,000 visitors (as opposed to $49 a month for 1,000 visitors in the pay-as-you-go plan for Optimizely), it is a better option for smaller-scale operations. For the Business Plan, the price depends on how many visitors you wish to pay for and can range from $129-$729. Enterprise-level plans start at $999, and include added extras like geo-targeting, training, unlimited users, and report segmentation.

The takeaway with these tools is that they are both very valuable if you want to turbo charge your A/B tests and have some money to spare, but that they don’t remove the biggest challenges to A/B testing. If you want to make it easy, you need a plugin designed to do just that (shameless plug!).

uSplit removes the painful hurdles to successful (and simple) A/B testing. Check out this article for a full explanation on the plugin and our related support services.


Continue to Part VI: uSplit: A/B Testing Made Easy